Saturday, January 12, 2013
You Sexy Motherswiffer, Dept.
So, Swiffer. I did a bit of research as to where its name comes from. And there's talk about what a genius brand name it is. It evokes "swift" and "sweep" and other zippy cleaning words. Which may be true.
My theory: The word "swive," which is archaic English, meaning "to fuck." Derived from the Old English "swīfan," which means "to sweep" as well as "to wend" and "to move."
I think a clever if naughty adman (or -woman) with maybe a bit of background in Anglo-Saxon came up with a swell product name that has a logical derivation as well as a sexual connotation graduate students in Old English can snigger at.
Who says Beowulf doesn't have applications to modern times?